Articles by Wissam

In Part 1, we talked about the difference between lawyers who just write contracts and lawyers who understand how deals actually fall...

There are two types of lawyers. The first one is mostly useless in the real world. He tells you what the law says, drafts your contracts,...

A colleague recently asked me, “Who do you trust enough to go into business with?” Good question — but I’ve got a better one: What if you...

Elizabeth Holmes wore a black turtleneck. She spoke with unwavering confidence. If you were around during the Theranos hype, you would’ve...

We’ve all had those moments—brilliant ideas forming in our minds, complex strategies that seem foolproof, grand visions of success. But...

Marketing moves fast, but if you’ve ever had to create Christmas content in August, you know the struggle. You sit down, sweat dripping...

Golf. A sport that looks refined, peaceful, and maybe even enjoyable—until you actually play it. Then you realize it’s a relentless grind...

Tennis prides itself on being one of the most progressive sports when it comes to gender equality, but is that equality based on merit or...

For years, the left and right have been locked in an endless tug-of-war over transgender athletes in women’s sports—a debate as...

In business, sometimes you don’t have access to mountains of data, expensive analytics tools, or deep-dive reports. But that doesn’t mean...

Would you imagine signing up for a class to learn how to use a microwave today? It sounds absurd. Microwaves are so intuitive and...

When Donald Trump recently made comments about the Gaza Strip, many were completely confused, questioning the logic behind such a bold...

I’m not here to defend America. This is a country with one of the most violent histories and some of the highest levels of child poverty...

Most business owners treat hiring like an annoying to-do list item. Something to check off between running operations, managing clients,...

I had a realization recently—one I’m not sure I’m ready to accept. Maybe I’m wrong. Maybe I’m unqualified to even have this thought. But...

The Reverse Prank  is a clever twist where the person orchestrating the joke ends up being the one who gets fooled. It works by secretly...

In today’s world of instant feedback and viral moments, journalists and public speakers are under more scrutiny than ever before. A...

Did the lead give you express consent for you to contact them about a specific product or service you are offering? If so, you are in...

When it comes to adopting technology, I’ve noticed a common mistake that many companies make, especially when they’re not very...

As a digital marketer, I’ve had countless clients come to me, ready to spend big money on flashy campaigns, expensive ads, and all kinds...