No Excuses for Ignorance: Why Journalists and Public Speakers Should Use AI to Avoid "Stupid" Mistakes

In today’s world of instant feedback and viral moments, journalists and public speakers are under more scrutiny than ever before. A single poorly worded question or thoughtless comment can be amplified across social media in seconds, tarnishing reputations and, more importantly, leaving a lasting negative impression. Yet, with the tools available to us—namely, artificial intelligence—there’s little excuse for getting it wrong.

	A journalist asked Swiatek, "How much does it hurt inside to miss the match point, miss the first final here, and miss the chance to become #1 again?" It was heartbreaking to see her response. Either be good at asking questions or get some AI help.
Asperger Syndrome is not an excuse for this guy!	He will use AI for everything but he could have asked it,"would this be a good idea?"

Take, for example, the recent post-match press conference featuring Iga Swiatek after her heartbreaking semifinal loss at the Australian Open. A journalist asked Swiatek, "How much does it hurt inside to miss the match point, miss the first final here, and miss the chance to become #1 again?" Swiatek’s curt response—“You have to experience that to know”—was as dignified as it was cutting. The moment was a stark reminder that, in emotionally charged situations, journalists have a responsibility to tread carefully. Yet, this question came across as insensitive, overly emotional, and lacking tact.

The Role of AI in Avoiding Missteps

This is where AI could have played a vital role. Tools like ChatGPT are capable of refining questions, offering alternative phrasing, and even providing real-time advice on tone and sensitivity. A journalist could easily input a draft question and ask the AI, “Does this come across as respectful and empathetic?” Or, “How might a player in this position react to this question?” Within seconds, the AI could flag the phrasing as overly harsh and suggest a more constructive alternative, such as:

"Can you share how you're processing such a close and emotional match, and what your focus will be moving forward?"

This version addresses the disappointment without layering on the pressure or guilt, offering the athlete space to respond meaningfully.

The Human Element Matters

Critics may argue that using AI could strip questions of their human touch. But this isn’t about removing humanity from journalism—it’s about enhancing it. AI doesn’t replace the journalist’s instinct or knowledge; it sharpens them. By leveraging AI for sensitivity and tone, journalists can avoid creating viral moments for all the wrong reasons.

In an age where emotional intelligence is valued as highly as raw information, public figures—whether journalists, speakers, or broadcasters—have a responsibility to engage thoughtfully. AI can serve as a virtual coach, helping us choose words that enlighten rather than antagonize.

No Room for "Stupid"

If we’re honest, there’s no room for stupidity when the stakes are this high. Viral backlash and public criticism are swift and unforgiving. But with tools like AI readily available, “I didn’t think about how it would sound” is no longer a valid excuse. Whether it's preparing questions for a press conference, crafting a speech, or writing an article, these tools can prevent costly missteps.

The Swiatek incident is just one example, but it’s emblematic of a broader issue: the need for greater thoughtfulness in public discourse. As journalists and speakers, it’s our job to be informed, sensitive, and impactful. The tools to help us achieve this are already at our fingertips. The only thing left is to use them.