Articles by Wissam

In Part 1, we talked about the difference between lawyers who just write contracts and lawyers who understand how deals actually fall...

There are two types of lawyers. The first one is mostly useless in the real world. He tells you what the law says, drafts your contracts,...

A colleague recently asked me, “Who do you trust enough to go into business with?” Good question — but I’ve got a better one: What if you...

Elizabeth Holmes wore a black turtleneck. She spoke with unwavering confidence. If you were around during the Theranos hype, you would’ve...

We’ve all had those moments—brilliant ideas forming in our minds, complex strategies that seem foolproof, grand visions of success. But...

Marketing moves fast, but if you’ve ever had to create Christmas content in August, you know the struggle. You sit down, sweat dripping...

In business, sometimes you don’t have access to mountains of data, expensive analytics tools, or deep-dive reports. But that doesn’t mean...

Would you imagine signing up for a class to learn how to use a microwave today? It sounds absurd. Microwaves are so intuitive and...

Most business owners treat hiring like an annoying to-do list item. Something to check off between running operations, managing clients,...

When it comes to adopting technology, I’ve noticed a common mistake that many companies make, especially when they’re not very...

As a digital marketer, I’ve had countless clients come to me, ready to spend big money on flashy campaigns, expensive ads, and all kinds...

Part 1: Removing Emotions from Decision-Making Through Data Analysis and Model Development Introduction: The Problem with Emotional...

Software development projects are notorious for running behind schedule. Despite advances in methodologies like Scrum and Agile,...

In business, you often encounter situations where you need a rough estimate to decide whether to move forward with a proposal, project,...

Shortly after this Pitch Deck I decided to continue to boot strap and tripled sales in 2022. I sold the company and most of the...

When someone clicks on a YouTube tutorial, they don’t care about your backstory, how hard you worked on the video, or your request to...

Blog readers come to your article with a purpose: they want answers, insights, or actionable advice, and they want it fast. Yet, many...

Introduction Discussing Donald Trump with his supporters can feel like navigating a maze without a map. The arguments often shift, rely...

Sunk Cost Fallacy and Its Impact on Decision-Making The sunk cost fallacy  is a cognitive bias where individuals continue investing in a...