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Think Clever

Business
Forget boardroom buzzwords and MBA fluff — this is where deals get done in the real world. We break down business moves the way they actually play out: messy, unpredictable, and full of people who don’t read contracts. If you're into clever strategies, brutal truths, and the occasional power play disguised as "advice," you’re in the right place.


The Restaurant Business Is for One Person Only
The Person Who Can’t Live Without It At Think Clever, we spend a lot of time helping peopl e think clearly about business—not emotionally, not romantically, but rationally. And if there’s one business that demands clarity more than any other, it’s the restaurant business. Here’s the uncomfortable truth: If you can imagine yourself being happy doing anything else, do that instead of opening a restaurant. That’s not cynicism. That’s data. The Cold Reality of Restaurants Restau
Wissam Elgamal
Dec 26, 20253 min read


Stop Treating Hiring Like a Chore: It Is the Business
Most business owners treat hiring like an annoying chore—something to check off between running operations, managing clients, and putting...
Wissam Elgamal
Sep 25, 20252 min read


Street-Smart Lawyering vs. Textbook Lawyering: What Business Owners Really Need: Part 2 - Real Estate
In Part 1, we talked about the difference between lawyers who just write contracts and lawyers who understand how deals actually fall...
Wissam Elgamal
Jun 7, 20252 min read


Street-Smart Lawyering vs. Textbook Lawyering: What Business Owners Really Need
There are two types of lawyers. The first one is mostly useless in the real world. He tells you what the law says, drafts your contracts,...
Wissam Elgamal
Jun 7, 20253 min read


Don’t Trust Your Partner — Structure It So You Don’t Have To
A colleague recently asked me, “Who do you trust enough to go into business with?” Good question — but I’ve got a better one: What if you...
Wissam Elgamal
Jun 7, 20253 min read


Startups That Are All Hype: 6 Red Flags
Elizabeth Holmes wore a black turtleneck. She spoke with unwavering confidence. If you were around during the Theranos hype, you would’ve...
Wissam Elgamal
Apr 11, 20254 min read


The Illusion of a Plan: Why Ideas Must Be Written Down
We’ve all had those moments—brilliant ideas forming in our minds, complex strategies that seem foolproof, grand visions of success. But...
Wissam Elgamal
Apr 2, 20253 min read


Marketing in the Moment: Why Agility Beats Early Planning
Marketing moves fast, but if you’ve ever had to create Christmas content in August, you know the struggle. You sit down, sweat dripping...
Wissam Elgamal
Mar 25, 20253 min read


Back-of-the-Napkin Analytics vs In Depth KPIs
In business, sometimes you don’t have access to mountains of data, expensive analytics tools, or deep-dive reports. But that doesn’t mean...
Wissam Elgamal
Mar 6, 20253 min read


Mastering the Future: Why Being an AI Prompt Engineer Feels Like Learning to Use the First Microwave
Would you imagine signing up for a class to learn how to use a microwave today? It sounds absurd. Microwaves are so intuitive and...
Wissam Elgamal
Feb 21, 20253 min read


Do you Complain about Finding Employees - Hiring isn't a Task - It is the Business.
Most business owners treat hiring like an annoying to-do list item. Something to check off between running operations, managing clients,...
Wissam Elgamal
Feb 5, 20254 min read


Pitfalls of Building Your Own Technology vs. Using an Established Product
When it comes to adopting technology, I’ve noticed a common mistake that many companies make, especially when they’re not very...
Wissam Elgamal
Jan 22, 20253 min read


Why Clients Want Fancy Marketing Strategies But Miss the Best Tool: Email Marketing
As a digital marketer, I’ve had countless clients come to me, ready to spend big money on flashy campaigns, expensive ads, and all kinds...
Wissam Elgamal
Jan 22, 20253 min read


Removing Emotions from Business Decisions
Part 1: Removing Emotions from Decision-Making Through Data Analysis and Model Development Introduction: The Problem with Emotional...
Wissam Elgamal
Jan 20, 20254 min read


Why Software Projects Are Late: Lessons from HVAC Installations and Development Realities
Software development projects are notorious for running behind schedule. Despite advances in methodologies like Scrum and Agile,...
Wissam Elgamal
Jan 20, 20253 min read


Ballpark Probing Method: How to Get a Rough Cost Estimate from a Vendor
In business, you often encounter situations where you need a rough estimate to decide whether to move forward with a proposal, project,...
Wissam Elgamal
Jan 20, 20253 min read


Baked Bouquet Pitch Deck
Shortly after this Pitch Deck I decided to continue to boot strap and tripled sales in 2022. I sold the company and most of the...
Wissam Elgamal
Jan 20, 20251 min read


Wissam Elgamal
Jan 20, 20250 min read
Why Are You Wasting My Time YouTube? Just Show Me How to Fix It
When someone clicks on a YouTube tutorial, they don’t care about your backstory, how hard you worked on the video, or your request to...
Wissam Elgamal
Jan 16, 20252 min read


Skip the Fluff and Get to the Point with Blog Articles
Blog readers come to your article with a purpose: they want answers, insights, or actionable advice, and they want it fast. Yet, many...
Wissam Elgamal
Jan 16, 20252 min read
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